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Cattron Expands Support for Equipment Rental Operators

August 19,2021

According to the results of an American Rental Association member survey completed in July 2021, 71% of equipment rental companies are planning to increase their equipment purchases in 2021/2022.  Cattron has experienced increased demand within this critical market segment over the last 12 months, driven by equipment rental companies purchasing new equipment like the CANplus CP1000 and retrofitting their existing equipment. Our equipment rental customers also have a strong interest in Cattron’s IoT and Telemetry offerings like Asset Management (VisiTek) and Messenger telemetry products.

Cattron has created a dedicated Equipment Rental Commercial Team to support the growing market demand and ensure we offer the optimal level of customer support. The team is driven by the needs of equipment rental operators and helping them align Cattron solutions to their needs and applications. The group includes a mix of territory sales managers and field application engineers with years of industry experience that will help customers optimize their equipment fleets. 

In addition to supporting customers' day-to-day needs, the commercial development team will provide market requirements on behalf of equipment rental operators to Cattron’s product management and engineering organizations. This enables the increased development of products and unique solutions ideal for equipment rental operators. Current solutions include:

  • Telemetry Devices | Messenger BLE
  • Asset Management | VisiTek
  • Software as a Service | RemoteIQ
  • Engine, Generator and Pump Controls | CANplus, LOFA and DynaGen
  • Safety Systems | Safe-E-Stop, Safe-D-Stop, Safe-T-Stop
  • Radio Remote Controls | Remtron, S-Series


Cattron is exhibiting at the ARA Show on October 18-20. Visit us at booth 8107 to meet the team and learn more. Contact [email protected] for media inquiries or contact us at [email protected].